Content creators are often faced with the struggle of capturing the attention of their target audience. It is important to note that anyone can write an article, but it takes a special kind of understanding to write a Search Engine Optimized article.
A good writer chooses topics that are engaging to the audience but after a promotional peak, the number of visits generally declines.
When content is not received with the same enthusiasm that the writer anticipated, morale is adversely affected. This drives most writers into frustration because they will feel unseen, underappreciated, and may consequently give up on churning out content altogether.
This is where SEO comes in. Search Engine Optimization is the practice of regulating how you present your content. This exercise is grouped into two main categories: On-Page and Off-Page SEO.
On-page SEO focuses on the onsite improvement of search engine ranking, whereas Off-Page SEO is done before uploading files. SEO tools require a certain degree of professionalism to avoid over or under optimization.
Here are some key points to consider when writing an SEO optimized article.
Create Valuable content
SEO is mostly about the content rather than the techniques involved. Your blog ought to be unique, providing information that is not currently on the web.
Standing out from your competitors requires that you make your post as detailed as possible by providing images, screenshots, or even steps. Keeping your material updated will also increase the value of your post.
Below are a few tips on how to create valuable content.
a) Research the Topic
A broad understanding of the topic helps one write informative and wholesome content. An understanding of the subject matter will help you derive insightful content. It will also help you in creating content that satisfies your audience. Furthermore, it will help you find keyword synonyms that are crucial in replacing the essential words in your document.
b) Understanding the Type of Content
Once you are done with the research, you can think about the type of content to publish. This will help you format and create a general style for the blog. Search your target keywords to see which articles are currently ranking high. This information will help you understand the type of article you will write. For example, some searches will generate Listicles as shown in the figure below
c) Idealize the Length of the Article
The length of the article should neither be too long nor too short. Finding the appropriate length will assuredly increase website traffic. Most successful websites use at least 2000 words. Outlining the website content greatly assists in regulating the word count.
d) Scheme “People Also Ask For”
It is important to realize the common discussions or frequently asked questions regarding your discussion. Google search has a section where they highlight similar requests. After searching the target keywords, it is also advisable to look at this section and put it into consideration when reflecting your article’s intent. This SEO tool helps your SEO answer what most people ask for.
Click through rate refers to the website visitors who accessed it from hypertext links. Optimizing CTR is an effective SEO tool that uses link building strategies to increase website traffic.
a) Optimize Title Tags
Title tags are used to specify the title of your web page. They are what appear in the SERP (Search Engine Result Page). When used effectively they are likely to guarantee an increase in your search engine ranking.
Question-based title tags are among the most effective SEO tools available. According to backlinko, question title tags are the reason behind their successful SEO strategy.
Studies on CTR revealed that title tags that have emotion are more likely to get clicked than those that do not have emotions. Adding some emotions in your title tags is guaranteed to improve your CTR.
You can also add the current year in the description of your title tags. This makes your post appear updated and your content will be favored by most users. Your title tag should also be front-loaded, which means that it should appear close to the title.
It is also wise to use title tag modifiers which help when people search for the long tail versions of the keywords.
b) Post Meta Description
The post title is what the reader will see when looking at the blog post and the Meta title is what the search engine will show. Meta titles are often ignored but they can significantly improve search engine rankings. You should use the keywords on the Meta title.
When editing Meta descriptions we can use open-source analytics tools such as WordPress SEO plugin which will allow the addition of Meta descriptions. Most people are not aware of the vitality of these descriptions. They ensure that posts utilize their potential by driving the maximum amount of traffic. Meta descriptions are an excellent place to use keywords.
c) Image Optimization
Using original images might help with your search engine ranking, but you must also realize that Google does not search for images. Most people make the mistake of not labeling their images appropriately with titles such as image001.mpeg. Labeling the image with target keywords will most definitely traffic to your website.
d) Link Building Strategies
Link building strategies are an integral part of SEO. When writing new posts you can link back to the old blog posts. Not only will this redirect your audience to the previously written content, but it will also make search engines crawl them back to relevance. This strategy is an important SEO tool because it reduces the bounce rate which is a major reason why most web pages do not score highly in organic search results.
It is also wise to remove stop words from your permalink. Articles like ‘a’ or “an” are considered stop words and are ignored by search engines. Therefore, it is advisable to remove them to improve your permalink.
e) Optimizing H1, H2, H3 Headings
The appropriate use of heading tags is another important aspect of SEO. The title uses H1 heading tags, and subsequently, the subtitles use H2 and H3 tags. SEO professionals recommend that you use keywords on the H1, H2, and H3 heading tags.
f) Keyword Optimization
It is important to use the keywords in the first 100 words of your article. The Google search engine places more weight on the terms that appear on the first words of the page. However, do not overuse the keywords. This will make search engines regard your page as spam. Keyword frequency should be optimized by using synonyms.
g) Having a Community
It is also important to establish your community by creating a forum where your visitors can engage in information sharing. This will ensure you have a following which will increase the amount of traffic to your website.
h) Increasing your Speed
Boosting the speed of your website is done by reducing the web page size and by removing as many third party scripts as possible. Page loading speed improves your ranking signal making your website appear on the first page of the SERP.
SEO strategies require some degree of professionalism. WorkNami is endowed with a team of efficient writers and developers who are geared towards optimizing your webpage. We guarantee that by working with us your website will generate more traffic and improve the overall frequency of your web visits, hence boosting your sales and profitability. Contact us today for this invaluable experience.